Public Relations Officer Job Description

If you’re hiring a public relations officer, your job description needs to be impeccable. These experts have an eye for detail and will be looking for a company that values detail too. Excite job seekers with specific tasks they will be working on. Share what success looks like in the role — and how their work will make a long-term impact. Provide facts about the education, skills, and experience they should bring to the position. Avoid long lists of qualifications — and grab the candidate’s attention by infusing your description with vividness and specificity.

Sample public relations officer job description

[Company X] is seeking an experienced public relations officer to foster brand awareness and uphold a positive public image for our organization. Applicants must have a background in media management or public representation, and experience with developing, leading, and maintaining marketing strategies that pertain to public relations. Our ideal candidate is media savvy and skilled in sophisticated communication strategies. The role requires a keen eye for detail, sharp knowledge of industry trends, and the ability to build relationships with stakeholders, thought leaders, and the media.

Objectives of this role

Develop PR marketing strategies
Communicate with press and media representatives
Form an impressive public-facing brand image
Create and facilitate PR campaigns
Organize PR-related events
Manage PR crises and issues that involve our organization

Responsibilities

Prepare and communicate findings from quarterly PR reports
Edit promotional materials
Craft, edit, and distribute press releases
Track industry trends
Communicate with internal teams and external media outlets
Serve as company spokesperson at public-facing events and press conferences

Skills and qualifications

Great at public speaking and presenting
Superb written and verbal communication skills
Experience networking and building relationships with the press
Aptitude for strategic problem-solving
Proficient in all social media platforms, such as Instagram, Twitter, Facebook, and LinkedIn
Ability to diffuse tense situations and stay calm in a crisis

Preferred qualifications

Previous PR or media management experience
Knowledge of project management software, such as Asana or Trello
Strong editorial and marketing skills
Great attention to detail
Excellent organizational skills
Experience with graphic design and video editing

Public relations officer job description

How to write a public relations officer job description