Illustration of three people working at a desktop computer, collaborating.

You might hire a social media manager to:

  • Leverage social media tools to craft and deploy multichannel content
  • Develop social media campaigns in collaboration with marketing teams

  • Stay on top of new and emerging social media trends to maintain the company’s relevance
  • Establish key performance indicators to gauge the success of existing social campaigns and optimize future strategies
Required skills and qualifications Preferred skills and qualifications
Management and leadership experience
Significant experience leading a brand’s social media initiatives
Extensive knowledge of current social media platforms
Keen understanding of how to craft effective social media strategies
Clear, confident communication abilities
Strong familiarity with project management software
Excellent problem-solving techniques
Experience with social media tools
Efficient time-management skills
Knowledgeable of database query languages such as SQL