You might hire a social media manager to:
- Leverage social media tools to craft and deploy multichannel content
Develop social media campaigns in collaboration with marketing teams
- Stay on top of new and emerging social media trends to maintain the company’s relevance
- Establish key performance indicators to gauge the success of existing social campaigns and optimize future strategies
| Required skills and qualifications | Preferred skills and qualifications |
| Management and leadership experience | Significant experience leading a brand’s social media initiatives |
| Extensive knowledge of current social media platforms | Keen understanding of how to craft effective social media strategies |
| Clear, confident communication abilities | Strong familiarity with project management software |
| Excellent problem-solving techniques | Experience with social media tools |
| Efficient time-management skills | Knowledgeable of database query languages such as SQL |
