You might hire a social media specialist to:

  • Lead effective social media campaigns and measure results
  • Develop and oversee a social media calendar to hit growth goals

  • Assess key social media metrics to strategize for future campaigns

  • Engage with customers on a regular basis through various social media channels
  • Collaborate with sales and marketing teams to increase reach

Required skills and qualifications Preferred skills and qualifications
A strong understanding of social media trends
Clear project and time management skills
Exceptional ability to navigate social analytics tools like HubSpot and Sprout Social
Excellent written communication skills
Familiarity with web and mobile designs
Experience conducting competitor research
Firm knowledge of various social media platforms, including Twitter, Instagram, and TikTok
Ability to formulate solutions quickly and efficiently
Grasp of current SEO best practices
Proficiency with graphic design or video software like Adobe Illustrator or Premiere