You might hire a digital marketing manager to:
- Brainstorm and create content for emails, social media, and other digital communications
Follow digital trends and implement research into marketing campaigns
- Track the performance of digital campaigns and generate a corresponding report for the rest of the team
- Assess performance insights and KPIs to identify areas for improvement
| Required skills and qualifications | Preferred skills and qualifications |
| Strategic know-how | Excellent writing skills |
| Ability to use research and insights to generate effective campaign and content ideas | Familiarity with analytics software (such as Google Analytics and Net Insight) |
| Digital marketing savvy across channels | Knowledge of current digital trends |
| Knowledge of SEO and SEM tactics | |
| A strong sense of creativity and imagination |
