Illustration of three people working at a desktop computer, collaborating.

You might hire a digital marketing manager to:

  • Brainstorm and create content for emails, social media, and other digital communications
  • Follow digital trends and implement research into marketing campaigns

  • Track the performance of digital campaigns and generate a corresponding report for the rest of the team
  • Assess performance insights and KPIs to identify areas for improvement
Required skills and qualifications
Preferred skills and qualifications
Strategic know-how
Excellent writing skills
Ability to use research and insights to generate effective campaign and content ideas
Familiarity with analytics software (such as Google Analytics and Net Insight)
Digital marketing savvy across channels
Knowledge of current digital trends
Knowledge of SEO and SEM tactics
A strong sense of creativity and imagination