You might hire a marketing consultant to:
- Conceptualize and implement marketing strategies
Evaluate current marketing efforts and make recommendations
- Craft and define a brand voice to reach a target audience
- Write in-depth marketing proposals and reports
| Required skills and qualifications | Preferred skills and qualifications |
| Strong written and verbal communication skills | Great understanding of social media trends and consumer habits |
| Firm grasp on current marketing trends and tools | Smooth project management skills |
| Creative outlook | Ability to multitask and manage competing priorities |
| Strong analytical skills | Experience with marketing automation software such as HubSpot or Marketo |
| Strategic planning abilities |
