Illustration of three people working at a desktop computer, collaborating.

You might hire a product marketing manager to:

  • Develop and execute strategies for social media, email, and website campaigns

  • Track and report on the success or failure of a product’s launch and distribution
  • Assess market trends and competitor offerings as they pertain to consumer needs

  • Analyze product ideas and tailor their marketing to a target audience

Required skills and qualifications
Preferred skills and qualifications
Demonstrable experience in a marketing role
Superb leadership abilities
Strong product development background
Extensive background in designing promotions and advertisements
Deep understanding of market trends and product life cycles
Fluency with web development languages and technologies such as HTML and JavaScript
Proven interpersonal communication skills
Proficiency with product design techniques based on hands-on experience
Significant knowledge of developing strategic product marketing campaigns
Experience in software engineering or a related field