You might hire a product marketing manager to:
Develop and execute strategies for social media, email, and website campaigns
- Track and report on the success or failure of a product’s launch and distribution
Assess market trends and competitor offerings as they pertain to consumer needs
Analyze product ideas and tailor their marketing to a target audience
| Required skills and qualifications | Preferred skills and qualifications |
| Demonstrable experience in a marketing role | Superb leadership abilities |
| Strong product development background | Extensive background in designing promotions and advertisements |
| Deep understanding of market trends and product life cycles | Fluency with web development languages and technologies such as HTML and JavaScript |
| Proven interpersonal communication skills | Proficiency with product design techniques based on hands-on experience |
| Significant knowledge of developing strategic product marketing campaigns | Experience in software engineering or a related field |
