Sample marketing consultant job description
[Company X] is seeking a marketing consultant to develop on-brand strategies that promote our organization and services to a wider audience. Working closely with the rest of the marketing team, the marketing consultant will be responsible for shaping campaigns and measuring their results. At all stages, the marketing consultant will be in contact with stakeholders and management to keep them informed and invested in marketing decisions.
Objectives of this role
Develop a sound marketing strategy for [Company X]
Create branding guidelines for other marketing staff
Motivate employees and external vendors to produce high-quality marketing materials
Evaluate marketing metrics to determine campaign success
Create an evidence-based strategy for future campaigns
Convince stakeholders to place their trust in marketing efforts
Responsibilities
Advise on brand positioning and communications
Stay on top of industry trends, identifying new opportunities through market research
Maintain strong relationships with internal staff and external marketing vendors
Measure campaign effectiveness, carefully tracking metrics like return on investment
Produce reports that summarize campaign performance and communicate key learnings
- Develop models to forecast the impact of future marketing campaigns
Skills and qualifications
Strong writing and communication skills
Comfort working in a group or individual setting
Meticulous and diligent attention to detail
Ability to handle multiple complex projects
Responsiveness to stakeholder requests
Willingness to self-evaluate and continually improve
Preferred qualifications
Knowledge of modern marketing and content strategies
Familiarity with software used to track customer engagement
Aptitude for critical thinking and creative problem-solving
Capacity to research new topics and synthesize knowledge
Powerful persuasive reasoning skills
Excellent project management abilities
