Sample social media strategist job description

Building a successful advertising campaign takes careful planning, development, and a strong social media strategist who can reach the target demographic. [Company X] is seeking a skilled social media strategist to help us build budget-friendly ad campaigns that capture prospects’ attention and engage existing customers. They will analyze survey metrics, television ratings, and web page visits to build target customer profiles, then create optimized ad campaigns. They’ll also lead and manage marketing projects, primarily planning and executing the budget and status reporting.

Objectives of this role

  • Monitor analytics and metrics to gauge success of social media posts and ad campaigns 

  • Research social media trends and hashtags that relate to a target audience’s interests

  • Manage a social media content calendar for various channels, planning and scheduling posts in advance

  • Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement

  • Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches


  • Create, manage, and publish original and high-quality content across various social media platforms 

  • Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI

  • Manage all company social media accounts to ensure relevant, up-to-date content 

  • Respond directly to comments and questions on social media posts 

  • Collaborate with the marketing team to grow the company’s network and target new followers

Skills and qualifications

  • Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest

  • Understanding of SEO and web traffic metrics/analytics

  • Excellent analytical skills

  • Strong verbal and written communication skills

Preferred qualifications

  • A bachelor’s (or equivalent) degree in marketing or a related field

  • Hands-on experience using social media to build brand awareness

  • Experience with graphic design, photo editing, and publishing 

  • Ability to identify target audiences’ preferences and produce tailored content