Social Media Strategist Job Description

Think about your typical social media strategist: busy, driven to meet objectives, and practical to a tee. As such, your social media strategist job description should be brief, specific, and realistic. Introduce your company, then outline your expectations. Once you’ve introduced the work environment, clearly spell out the qualifications, duties, and objectives. Be sure to set the bar high to find high-quality candidates. A strong social media strategist job description conveys the day-to-day and long-term impact of the position, and avoids long-winded detail or empty jargon.

Sample social media strategist job description

Building a successful advertising campaign takes careful planning, development, and a strong social media strategist who can reach the target demographic. [Company X] is seeking a skilled social media strategist to help us build budget-friendly ad campaigns that capture prospects’ attention and engage existing customers. They will analyze survey metrics, television ratings, and web page visits to build target customer profiles, then create optimized ad campaigns. They’ll also lead and manage marketing projects, primarily planning and executing the budget and status reporting.

Objectives of this role

Monitor analytics and metrics to gauge success of social media posts and ad campaigns
Research social media trends and hashtags that relate to a target audience’s interests
Manage a social media content calendar for various channels, planning and scheduling posts in advance
Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around product launches

Responsibilities

Create, manage, and publish original and high-quality content across various social media platforms
Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
Manage all company social media accounts to ensure relevant, up-to-date content
Respond directly to comments and questions on social media posts
Collaborate with the marketing team to grow the company’s network and target new followers

Skills and qualifications

Familiarity with social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest
Understanding of SEO and web traffic metrics/analytics
Excellent analytical skills
Strong verbal and written communication skills

Preferred qualifications

A bachelor’s (or equivalent) degree in marketing or a related field
Hands-on experience using social media to build brand awareness
Experience with graphic design, photo editing, and publishing
Ability to identify target audiences’ preferences and produce tailored content

Social media strategist job description

How to write a social media strategist job description