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Sample sales manager job description

At [Company X], the sales team is the engine that drives our global consumer reach in packaging solutions. We are seeking a qualified sales manager to help keep this engine running with their own skill as well as leadership of a team of driven sales representatives. The ideal sales manager has in-depth knowledge of and experience with the sales process, and excels at lead generation, relationship building, and closing deals. We’re seeking a quick learner who has strong negotiating skills — someone with a track record of success who can inspire the same in others. The role demands a leader with a sharp mind and an ability to coach, advise, motivate, or replace sales representatives to build and maintain a high-performance team.

Objectives of this role

  • Represent our company with a comprehensive understanding of its offerings
  • Research consumer needs and identify how our solutions address them
  • Hire, train, motivate, and advise a team of sales representatives
  • Achieve company objectives by planning effectively, setting sales goals, analyzing performance data, and projecting future performance
  • Continuously develop leadership, hiring, and training skills while ensuring that the team is using effective sales tactics to meet revenue objectives
  • Generate leads, and establish and nurture client relationships


  • Create and execute a strategic sales plan that expands customer base and extends global reach
  • Meet with potential clients and grow long-lasting relationships by understanding their needs
  • Track, analyze, and communicate key quantitative metrics and business trends as they relate to partners and clients
  • Recruit salespeople, set objectives, train and coach, and monitor performance to ensure that assigned tasks and responsibilities are fulfilled
  • Identify knowledge gaps within the team and develop a plan to fill them
  • Ensure that company quotas and standards are met by holding check-ins with sales team to set objectives for the day and to monitor progress
  • Manage month-end and year-end close processes

Skills and qualifications

  • Seven or more years of managing sales within a corporate setting
  • Proven record of success with the entire sales cycle, from planning to closing
  • Excellent communication, interpersonal, and organizational skills
  • Superb leadership ability
  • Ability to travel at least 20% of the time

Preferred qualifications

  • Proven success rate at levels above sales quota