Digital Product Manager Job Description Template

Finding the right Digital Product Manager for your company depends on a well-written job description, and it all starts with a powerful summary of the position and its role within your company. While much of it is an outline of qualifications, duties, and objectives, a good portion should convey what it’s like to work for your company and how your candidate will make an impact. Keep it short, sweet, and jargon-free whenever possible, and you’ll ensure that quality candidates will click, read, and respond.

Digital Product Managers oversee the entire lifecycle of a digital product, from inception to launch. The role requires a range of skills from market and customer research, designing the product architecture, UI development, to supply chain planning. A Digital Product Manager is responsible for the overall vision of the product and managing the role out of this vision into a successful launch. They act as a mediator between the consumers and the technical teams, communicating consumer needs and translating those needs into new product features for the team to design.

Sample Digital Product Manager Job Description

Job Description

At [CompanyX], we are seeking a Digital Product Manager to help us spearhead our digital product team as we develop, identify opportunities, build digital solutions, and grow our digital product.

Our ideal candidate will have 3-5 years experience in Digital Product Management. They must have a customer-first mindset, a strong understanding of back-end and front-end programming languages, and the ability to develop data pipelines that can be used to track, analyze, and improve our digital product. This role requires a candidate with excellent analytical, organizational, and communication skills as you'll be working with a team to interpret large amounts of data. This is a customer centric role, working to translate the needs of the customer into online business opportunities.

Objectives of this Role

Drive product strategies and long term vision to build best in class digital products
Conduct user research and usability studies, collaborating with designers, developers and research teams from end to end of the process.
Ability to craft a product vision (short to long term) and convert that into a concrete strategy
Participate in market research, validation, and whitespace analysis to identify new opportunities for new and existing features and functionalities
Partner with business owners and agile product teams to build product roadmaps that will be incorporated in to the broader company product portfolio plan
Develop and implement data pipelines that extract, transform, and load data into an information product
Work on managing, storing, processing and analyzing large data sets to identify business opportunities/efficiencies
Evaluate, analyze, and understand the voice of the customer through a variety of data sources

Daily and Monthly Responsibilities

Manage the product roadmap and backlog for all digital products
Oversee and manage lead requirements discovery, solution design, user story writing, feature development, and user acceptance testing
Partner with the executive teams to identify key capabilities needed as well as identifying potential issues
Partner with cross functional teams regularly to ensure alignment on feature development and prioritization
Partner with IT to manage the roadmap and backlog to ensure that IT delivers all capabilities on time and per expectation
Work with product marketing to develop positioning and messaging to ensure differentiation from competitors
Monitor and evaluate product performance to ensure constant product iteration and improvements

Skills and Qualifications

3-5 years experience in digital product management or similar
Strong analytical, prioritization, and negotiating skills
Usability and customer-focused design experience a plus
Passionate about building great products and solving customer and business problems

Preferred Qualifications

Bachelor's Degree in Business, Computer Science, Information Systems, or related field
Masters degree is preferred
Experience writing SQL queries, experience with back-end and front-end programming languages, such as Java, HTML, CSS, Angular JS

How to Write a Digital Product Manager Job Description

What Does a Digital Product Manager Do?