Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Create ad

Get Started with LinkedIn Ads

Reach and engage over 143 million professionals in

India — and over 1 billion globally — on the world’s

largest professional network.

Create ad

Why Advertise on LinkedIn?

Performance boost

In the past year, our customers’ ROI improved 10% year over year.

Leading B2B platform

Generate higher-quality B2B leads in a professional environment.

94% chose LinkedIn

Fortune 100 companies trust LinkedIn to reach over 1 billion members.

Source: LinkedIn, April 2024

Advert types for all marketing objectives

Video Ads

Stand out in your audience’s feed, strengthen connections, and drive results with engaging video content.

Sponsored Content

Engage your target audience of millions of professionals where they spend their time — the feed.

Lead Gen Forms

Collect even more quality leads from your ads on LinkedIn with seamless pre-filled lead forms.

Dynamic Ads

Engage prospects with ads automatically personalised to them.

Create an ad

LinkedIn ads helps businesses of any size achieve their goals and reach their target market.

Target unique audiences

Target your audience by job title, function, industry, and more.

View all targeting options →

Measure ROI of your ads

Get real-time data on your campaign performance and demographic insights.

View reporting and analytics →

Control budget and costs

Start with any budget and stop your LinkedIn ads at any time.

View how adverts are priced →

Create ad

5 Steps to get started with LinkedIn

To create an advert, you'll need access to Campaign Manager, LinkedIn’s ad platform. If you don't have a Campaign Manager account, it only takes a few minutes to create one.

Step 1
Step 2
Step 3
Step 4
Step 5

Choose your objective:

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

LinkedIn UI image representing measuring and optimizing your campaign

Select your targeting criteria

Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.

LinkedIn UI image representing selecting your target audience

Choose your LinkedIn ad format

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.

LinkedIn UI image representing choosing your LinkedIn Ad format

Select your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.

Measure and optimize your campaign

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.