Grows qualified leads by 175%
Private life insurance brand HDFC Life increased qualified leads on LinkedIn by 175% vs other channels.
Headquarters: Mumbai
Industry: Insurance
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First, build your company's brand and build trust with your community.
Second, create your first ad campaign on LinkedIn's ad platform.
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Discover how much it costs to advertise on LinkedIn.
Reach the people who matter most to your business.
Qualified leads come from a quality audience on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Measure the true impact of your LinkedIn ads.
Measure the ROI of your LinkedIn ads.
Choose your LinkedIn ad format based on your objective and customer journey.
Improvement in ROI YoY
In the past year, ROI that we’re driving for customers has improved 20-30% YoY.
#1 Platform for B2B Lead Generation
Generate higher quality leads in a professional environment.
70% + B2B marketers in India are increasing usage of LinkedIn
And around 8 in 10 predict it will increase in the near future.
Lead Gen Forms
Collect quality leads with pre-filled forms for certain ad formats at no additional cost
Grows qualified leads by 175%
Private life insurance brand HDFC Life increased qualified leads on LinkedIn by 175% vs other channels.
Headquarters: Mumbai
Industry: Insurance
Learn more
Achieves 3X higher click-through rate & engagement rate
Automotive Morris Garages India achieved 3X higher CTR and engagement rate with LinkedIn Ads.
Headquarters: Gurugram
Industry: Automotive
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Lowers cost per lead by 25%
Microsoft India influenced 8,000+ decision makers, generating a multi-million dollar sales pipeline, while lowering the cost per lead by 25%.
Region: India
Industry: Computer Software
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Increases lead volume by 59%
By optimizing its targeting strategy to reach the entire buying committee, Whatfix drove 59% more leads and 48% more opportunities.
Headquarters: California, USA
Industry: Technology – Software as a Service (SaaS)
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Engages 92% of net-new accounts in the US
Tech consultancy LTI engaged 92% of target accounts in the US and started conversations with 20% of them.
Headquarters: Mumbai
Industry: Information Technology & Services
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Achieves 20% lower Cost Per Lead
In one year, Grant Thornton Bharat’s LearninGT achieved 20% more qualified leads and 20% lower Cost Per Lead on LinkedIn Ads.
Headquarters: New Delhi
Industry: Accounting
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To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one.
1. Choose your objective:
Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.
2. Select your targeting criteria
Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.
3. Choose your LinkedIn ad format
Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.
4. Select your budget and schedule
Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.
5. Measure and optimize your campaign
Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.
Vishal Subharwal
Executive Vice President, Ecommerce & Digital Marketing
HDFC Life
"We know the quality of LinkedIn audiences so we went full-funnel with our paid media efforts and leveraged the organic engagement that our Branding team was already creating on the platform. With this approach, the quality of leads that we’re getting is much higher—in fact, we’re already seeing sales happening."
Headquarters: Mumbai | No.of Employees: 10,000+ | Industry: Insurance
Samir Bagga
CMO
L&T Technology Services
"LinkedIn campaigns helped build focused communities within the target audience by pushing relevant content to key accounts and initiating personalized conversations. That’s the jigsaw piece that generated weighty leads and enabled tangible business growth."
Headquarters: Vadodara, Gujarat | No.of Employees: 10,000+ | Industry: Engineering Services
Udit Malhotra
Head of Marketing
Morris Garages India
"We were really impressed with the quality and quantity of the inbound leads from LinkedIn. LinkedIn is able to deliver on both our branding and tactical objectives, which makes it a versatile addition to our arsenal."
Headquarters: Gurugram, India | No.of Employees: 1,001 - 5,000 I Industry: Automotive
Reetesh Pandey
Director, Performance Marketing
Whatfix
"LinkedIn has been a strategic partner in our international marketing journey, equipping us with valuable insights and solutions to drive short-term business results while seeding long-term growth."
Headquarters: San Jose, California | No. of Employees: 501 – 1, 001 | Industry: Technology – Software as a Service (SaaS)
Shriram Parthasarathy
Head of Digital Media Marketing
India and South Asia Microsoft
"Through our strategic collaboration with LinkedIn, we achieved an impressive 25% reduction in cost per lead, deepened reach penetration within our target accounts, unlocked 35% net-new decision maker contacts, and influenced a strong mindshare for the brand alongside building consideration. Staying in tune with the customer was central to our success – with a mix of ABM, retargeting, and thought leadership content, we ensured that we were nurturing the right audiences at the right time."
Region: India | Headquarters: Washington, USA | No. of Employees: 10,000+ | Industry: Computer Software