Building an Actionable Framework for Measuring ROI

According to LinkedIn research, 63% of digital marketers do not feel very confident in their ROI measurement and do not share results as readily with stakeholders. We’ve created this marketing lab to help increase your confidence in your ROI measurement. You’ll come away from this marketing lab with strategies for how to better measure and communicate the results of your marketing campaigns.

This class is ideal for advertisers already running campaigns on LinkedIn. If you want a refresher on launching a campaign and reporting and analytics, we recommend watching our Fundamentals to Advertising on LinkedIn and Reporting and Analytics on-demand recording.

Agenda:

• 10:30am: Speaker Introductions
• 10:35am: Class in Session
  • The State of Marketing Measurement
  • Building a Sound Measurement Framework for Your Marketing Objectives
  • ROI and Measurement in Action
  • Key Takeaways
• 12:30pm: Class Ends