ARP Nederland Leverages Lead Builder To Start Personalized Conversations with Decision Makers

Challenges

In the past, ARP Nederland had been expending valuable resources on lists of inaccurate, outdated leads. To improve sales results, they needed to gain access to key decision makers within their targeted accounts.

New Approach

After using Lead Builder to determine the right people to contact, the team at ARP Nederland focused on sending personalized InMail messages. “Especially when you are not connected to your prospects yet,” says Brouwers, “this is a great way to start a conversation and book meetings.”

Results

The Lead Builder tool within Sales Navigator allowed ARP Nederland to identify quality leads and connect with them through tailored outreach. Brouwers believes this provides “the best way to find and get to know your prospects, and it offers valuable insights that we leverage to expand our business network.”

About ARP Nederland

We serve mid-size companies as well as public-sector customers, offering a comprehensive portfolio of IT hardware, software and services. We also sell premium, state-of-the-art products under our own ARP Brand. Our expertise spans everything from client and enterprise mobility, printing and security to lean procurement through our e-procurement solution.