How Group Delta stands out in a niche industry.

SUCCESS STORY

Competing for highly skilled technical people in a competitive niche industry, Group Delta needed a strategy that would help it stand out in a sea of larger companies. An employer branding campaign on LinkedIn helped the company attract more high-quality applicants. And LinkedIn Recruiter gave the recruitment team a tool to identify people who may be ready for a career change.

+62%

Growth in Career Page followers

+42%

Increase in job applicants

58%

New hires sourced through LinkedIn

THE CHALLENGE

THE RESULTS

“When you’re a small recruitment team, you need to be where the talent is. LinkedIn is worth the investment because our talent uses, and trusts, LinkedIn. It helps us engage the talent we need.”