How Group Delta stands out in a niche industry.
Competing for highly skilled technical people in a competitive niche industry, Group Delta needed a strategy that would help it stand out in a sea of larger companies. An employer branding campaign on LinkedIn helped the company attract more high-quality applicants. And LinkedIn Recruiter gave the recruitment team a tool to identify people who may be ready for a career change.
Growth in Career Page followers
Increase in job applicants
New hires sourced through LinkedIn
Fueling growth in a niche industry
Group Delta competes against much larger companies for the same highly skilled, highly educated technical professionals. These people tend to stay with employers for years, or even entire careers, and are difficult to recruit. As Group Delta prepared for planned growth, its small recruiting team needed a strategy for conveying company values, upcoming projects, and its career value proposition to industry professionals.
Building an employer brand
To attract specialized talent, Group Delta built its employer brand. New client projects and career opportunities are now promoted on its LinkedIn Career Page, and the company regularly engages with Career Page followers. Openings are posted on LinkedIn and the dynamic nature of posts—that follow members throughout their activities on LinkedIn—provides the company great exposure. And Group Delta relies on LinkedIn Recruiter to source candidates. Recruiter helps identify candidates who’ve been in their role for a while, signaling they may be interested in a change.
Main product used:
Growth in followers
By strategically growing its employer brand, the company’s Career Page was viewed 40% more year over year, while its follower base grew 62%.
Lift in job applications
The company saw a 42% increase in job applications and were pleased with the quality of applicants delivered through LinkedIn.
More new hires
58% of all Group Delta’s new hires were sourced through LinkedIn.
“When you’re a small recruitment team, you need to be where the talent is. LinkedIn is worth the investment because our talent uses, and trusts, LinkedIn. It helps us engage the talent we need.”
ABOUT GROUP DELTA
Group Delta is a geotechnical engineering firm that specializes in geotechnical investigations, forensic investigations, environmental services, material testing, and inspection and has offices located in Irvine, Torrance, Anaheim, Oakland, Ontario, San Diego, and Victorville.
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