How Eurostar created a compelling employer brand.

SUCCESS STORY

As one of Europe’s best-known companies, Eurostar was well regarded as a consumer brand, but effectively didn’t exist as an employer brand. For HR Business Partner Donna Price and the talent acquisition team, the lack of exposure as an employer brand posed significant challenges in sourcing people with skills the business needed. LinkedIn provided a platform for the company to broaden its exposure to candidates, while LinkedIn Recruiter helped the acquisition team reduce its dependence on outside recruiting agencies.

THE CHALLENGE

THE RESULTS

“The business has really gotten behind [our employer branding] initiative, right up to our CEO. We’ve proven why a broader talent strategy matters and established that it has real benefits in terms of the quality of candidates and our ability to fill roles.”