How Nationwide is
Nationwide Building Society has set its sights on being consumers’ first choice for financing in the UK. To reach this ambitious goal, Resourcing Brand and Attraction Manager Lee Griffiths knew the company would need to attract top-notch people. So he decided to bring recruitment in-house using LinkedIn Recruiter, and sought to build brand awareness by leveraging the entire LinkedIn platform.
Reducing agency dependency
Griffiths knew that recruiting the right people would be key to achieving the company’s lofty goals. But allocating time and money to hundreds of outside recruitment agencies was not only costly, it was excessive—wasting time by generating thousands of unqualified applications a month. So he set out to revamp Nationwide’s recruiting strategy.
Greater control over recruitment workflow
Rather than relying solely on outside recruiting agencies, Griffiths brought most of Nationwide’s sourcing and branding in-house, a move that saved a significant amount of money. In-house resourcing teams track talent flow and identify potential candidates using LinkedIn Recruiter and recruitment software, and then use InMail to send personalized messages to candidates. The team also leverages the entire LinkedIn platform to share content and generate brand awareness. Access to data at every stage helps the team identify what’s working (or not).
Main product used:
Data drives recruitment
The in-house team now tracks talent flow, identifies candidates, and analyzes which approaches are working—or not—with data accessed through LinkedIn Recruiter.
Personalization boosts response rates
Tailored InMail has generated a 32% open rate for recruiters, versus the industry average of 20%.
Branding fuels traffic
Content sharing on LinkedIn has helped tripled the company’s followers—now over 70,000—and drives hundreds of people to its career site each month.
“When LinkedIn tells us that we’ve lost 53 people to one company but gained 56 from the same one, that tells me it’s a good pool to fish in.”
About Nationwide Building Society
Nationwide is the world's largest building society as well as one of the largest savings providers and a top-three provider of mortgages in the UK. It is also a major provider of current accounts, credit cards, ISAs, and personal loans. Nationwide has around 15 million customers.
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Swindon, Wiltshire, UK