Employee voices attract the right people to Unilever.
Global consumer goods company Unilever has 2.5 billion people using its products on any given day. Committed to the people and communities it serves, the company strives to find and recruit the best people who also align with its values. Rich employee-produced content on LinkedIn Career Pages helped the company effectively communicate the Unilever culture to attract and recruit the right candidates.
Standing out in a competitive global market
Operating in 190 countries with 2.5 billion people using its products every day, Unilever is committed to maintaining the highest standards toward the people, communities, and environments it serves. To that end, finding and recruiting the right people who also align with its corporate values is critical. But standing out in a crowded recruitment space is not easy. Unilever needed a way to communicate its unique culture to potential employees.
Showcasing the culture
To stand out from the competition and drive recruitment on a global scale, the company leveraged LinkedIn to showcase the Unilever culture. Employees from around the globe share their insights, expertise, and experiences through published articles on LinkedIn, which the company shares on its LinkedIn Career Page. Unilever also posts images and video illustrating life at the company, amplifying all content by targeting geographies, functions, and relevant audiences. The strategy drives engagement and helps the company extend its reach to passive potential candidates.
Main product used:
Growth in LinkedIn followers
Following Unilever’s new campaign launch, the company’s followers quickly grew to 2.2 million and now stand at 7+ million.
Increased interest in job postings
With more people visiting Unilever’s LinkedIn Career Page, click-throughs on job postings increased 12%.
Rich content is attracting more candidates who are well informed and more aligned with company values.
“By leveraging the employee voice [on LinkedIn], we are able to share a more authentic view of what it is like to work at Unilever—our values, culture, and what is important to us as an organization.”
The Unilever portfolio ranges from nutritionally-balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products. Unilever produces world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative, forward-thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
NO. OF EMPLOYEES