How Nova Systems attracts niche technical candidates.
After expanding into the Energy, Utilities, Communications, and Transportation sectors—from working solely in Defense and Aerospace—Nova Systems needed to find highly skilled technical people quickly. And in a competitive market dominated by big companies, it was essential to put the company’s employee value proposition in front of the right candidates. Having a LinkedIn Career Page provided Nova Systems a platform to do just that.
Fighting for talent
Given its clients’ very specific requirements—from engineering specialties to security clearances—Nova Systems requires niche technical competencies. Finding people with the requisite technical skills for new markets who are also compatible with Nova’s culture and values was not easy. Virtually unknown outside the Defense space, Nova needed to build a clear and authentic employer brand that would get noticed by the right candidates.
The company needed to shift from traditional recruitment channels like job boards, which weren’t targeted enough, to a more focused recruiting approach. Nova Systems’ LinkedIn Career Page, which includes photo galleries and employee perspectives, enables the company to showcase its unique culture. And by customizing content for several critical, highly specialized talent pools, the acquisition team can target and pipeline the right candidates for immediate and future project needs. Each page features profiles of relevant leadership team members and encourages candidates to connect with Nova employees.
Main product used:
Hires with immediate impact
Nova’s first LinkedIn-sourced employee helped the company land a major contract.
The acquisition team has had better success gaining interest from difficult-to-reach passive candidates.
Recruiters can quickly respond to changes in strategy by updating their LinkedIn Career Pages to reflect market segments the company is targeting.
“Recruitment is about working together to develop appropriate content that we can push through our LinkedIn Career Page.”
ABOUT NOVA SYSTEMS
Nova Systems is a professional service provider specializing in the provision of engineering and management services, providing industry and government with world-class independent expertise in delivering complex projects, and solving technologically challenging problems. Nova Systems operates in the Defense, Energy and Utilities, Communications, and Transportation markets.
Mile End South, South Australia