How Swrve plays to its strengths.
With a highly specialized service offering and facing stiff competition from bigger tech companies for talent, Swrve was having difficulty filling sales roles. The HR and Marketing teams, who share Swrve’s employer-brand lead duties, knew that to attract the right people they would need to turn their small company culture into an asset. Carefully crafted content on LinkedIn Career Page helped them showcase their brand and attract sales and technology professionals.
Competing with big players for candidates
At Swrve, finding employees with the right blend of sales skills and technical knowledge was proving exceptionally difficult. And competition for candidates was extremely high especially in New York, London, and San Francisco, where the demand for relevant sales tech talent outweighs supply. Despite offering a great range of benefits, Swrve needed a way to turn its small company culture into an asset to attract the right people.
A content strategy to highlight strengths
As a smaller, tight-knit company, Swrve used its LinkedIn Career Page to reflect family-oriented values and differentiate itself from the bigger tech players in the market. Swrve showcased the company culture by encouraging employees around the globe to contribute photos and videos, helping the company connect with sales and technology professionals who prefer working in a smaller setting. The strategy and content led to improved brand affinity in the sector and increased recognition from Swrve’s target audience.
Main product used:
The right people
40% of all hires interacted with Swrve’s LinkedIn Career Page.
Increased interest in jobs
After the new content strategy was rolled out, clicks on job postings increased 2.5 times.
Career Page and Company Page views—and followers—have steadily grown.
“LinkedIn Career Pages give us many different sections to share our employees’ voices.”
Swrve is the only enterprise-grade marketing and customer engagement platform on the market that enables brands to connect with their customers with relevant messages, in real time and at scale. By combining messaging across channels like push, in-app messaging, web push, email, SMS, and OTT with real-time data streaming, marketers can leverage real-time relevance to make a real impact to their bottom line.
No. OF EMPLOYEES:
San Francisco, CA