Swrve

SUCCESS STORY

With a highly specialized service offering and facing stiff competition from bigger tech companies for talent, Swrve was having difficulty filling sales roles. The HR and Marketing teams, who share Swrve’s employer-brand lead duties, knew that to attract the right people they would need to turn their small company culture into an asset. Carefully crafted content on LinkedIn Career Page helped them showcase their brand and attract sales and technology professionals.

As a smaller, tight-knit company, Swrve used its LinkedIn Career Page to reflect family-oriented values and differentiate itself from the bigger tech players in the market. Swrve showcased the company culture by encouraging employees around the globe to contribute photos and videos, helping the company connect with sales and technology professionals who prefer working in a smaller setting. The strategy and content led to improved brand affinity in the sector and increased recognition from Swrve’s target audience.

LinkedIn Career Pages

Suzanne McVey

Head of Global Demand Generation
Swrve

How Swrve plays to its strengths.