Targeted creative messaging fuels the pipeline at trivago.

SUCCESS STORY

At trivago, generic approaches to recruitment weren’t working. The unique company culture and need for people who could think outside the box necessitated something more than standard “come work for us” messaging. LinkedIn Pipeline Builder and Sponsored Content provided the company the versatility needed to take a more tailored approach to recruiting difficult-to-engage, highly skilled candidates. 

7.9%

Average click-through rate from highly targeted individuals

27%

Decrease in cost per application year over year 

+4%

Growth in application-to-interview ratio year over year 

THE CHALLENGE

THE RESULTS

“Potential and motivation are two of the biggest factors we look for in candidates. LinkedIn Pipeline Builder not only provides us with a short list of qualified and interested candidates, but their profile also gives us much more valuable information than a CV.”