LinkedIn Career Pages features

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Explore how Career Pages can help drive interest in your company and build a warm pipeline of candidates.

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Learn how to help your company stand out and attract more qualified candidates with these features and best practices.

About page

Include your company mission, vision, and values to highlight what makes your organization unique.

  • Share your organization’s size, industry, workplace locations, commitments, benefits, and more
     
  • Allow candidates to explicitly signal interest in working with your company by clicking the “I’m interested” button from the Talent Interest Pipeline feature. This creates a warm pipeline of candidates that integrates with LinkedIn Recruiter
     
  • Showcase company values with the Commitments module and add documentation to prove authenticity
Screenshot of where the About page is located on a LinkedIn Page.
Screenshot of where the Life page is located on a LinkedIn Page.

Life page

Tell your company’s unique and authentic story with fully customizable modules.

  • Upload photos, videos, employee testimonials, and more to share what it’s like to work at your company

  • Click on the “Analytics” tab and select “Employer Brand” from the dropdown menu to understand the behavior of your page visitors and strengthen your employer brand

  • Create personalized experiences based on each audience’s profile with targeted audience pages. Visitors can also select a targeted audience view based on their industry or background
Screenshot of where the Life page is located on a LinkedIn Page.
A circle image of a stat that says 8x.

Companies with Career Pages get 8x as many applicants as those without.

Analytics page

Get a deeper understanding of how your page viewers behave.

  • Track who has viewed your Career Page and what content they are engaging with the most

  • View how many employees you’ve hired and how many you’ve lost to a specific company page, and discover which companies employees are coming from

  • Easily quantify the return on investment of your Career Page
Screenshot of where the Analytics page is located on a LinkedIn Page.
Screenshot of where the Jobs page is located on a LinkedIn Page.

Jobs page

Drive qualified candidates to your open jobs with personalized recommendations and company insights.

  • This page is automatically personalized to every viewer based on their profile

  • Connect with employees in recommended jobs for greater insights into the role

  • Visitors can view a customized set of jobs based on their profile, confirm their skills and experience are a match for recommended jobs, and access a list of your company’s recently posted jobs
Screenshot of where the Jobs page is located on a LinkedIn Page.
A circle image of a stat that says 75%

75% of job seekers consider an employer’s brand before even applying for a job.

Traffic Driver ads

Build brand awareness and drive job seekers to your page through multiple touch points.

  • Meet job seekers where they engage on LinkedIn

  • Encourage members to “Follow” your company and click back to your Career Pages

  • Save time and effort by having our LinkedIn account team handle the launch process and drive traffic to your page
Illustrated example of a Traffic Driver ad, with the words, ‘Get the latest news jobs and more on LinkedIn.
A circle image of a stat that says 2.6x

Companies receive 2.6x higher InMail response rates from members who have visited their Career Pages.

Frequently asked questions

What are LinkedIn Career Pages?

Career Pages live on your LinkedIn Page and are used to help build your employer brand, so you can attract candidates for your open roles. They include the Life tab as well as additional features on the About, and Jobs tab.

 

 

 

Why add Career Pages on LinkedIn?

LinkedIn Career Pages help build brand awareness, give job seekers the ability to learn more about your company, and increase their interest in applying to join your team.

 

 

 

What makes strong LinkedIn Career Pages?

The strongest Career Pages highlight company news and updates, include employee testimonials, and introduce leadership teams. Most importantly, they provide relevant and engaging content to job seekers.

 

Get started with LinkedIn Career Pages.

Raise brand awareness. 
Tell your company’s story and distinguish your brand from the competition by highlighting company culture and values, sharing employee testimonials, introducing your leadership team, and more.

Drive company interest. 
Target your audience and boost member engagement with rich media and curated content that show what it’s like to work at your company. 

Encourage engagement from job seekers.
Help qualified candidates assess if their values and career goals align with your company by sharing personalized job opportunities and insights.

Talk to a product consultant now to get started.

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