Lowers Cost per Lead by 9%
Doubled clicks and reduced Cost per Lead by combining Message Ads with frequency-building Sponsored Content and Text Ads.
Headquarters: London, UK
Industry: Higher Education
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First, build your company's brand and build trust with your community.
Second, create your first ad campaign on LinkedIn's ad platform.
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Discover how much it costs to advertise on LinkedIn.
Reach the people who matter most to your business.
Qualified leads come from a quality audience on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Measure the true impact of your LinkedIn ads.
Measure the ROI of your LinkedIn ads.
Choose your LinkedIn ad format based on your objective and customer journey.
Improvement in ROI YoY
In the past year, ROI that we're driving for customers has improved 10% YoY.
#1 Platform for B2B Lead Generation
Generate higher quality leads in a professional environment.
65% + B2B marketers are increasing their usage of LinkedIn
LinkedIn is the ‘go-to source’ for B2B marketers; leading as the most used social platform in the past year.
Video Ads
Our engaging video content stands out in your audience’s feed, deepening connections and driving results.
Sponsored Content
Engage your target audience of millions of professionals where they spend their time - the feed.
Lead Gen Forms
Collect even more quality leads from your ads on LinkedIn with seamless pre-filled lead forms.
Lowers Cost per Lead by 9%
Doubled clicks and reduced Cost per Lead by combining Message Ads with frequency-building Sponsored Content and Text Ads.
Headquarters: London, UK
Industry: Higher Education
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Achieves 2.5M video views
NatWest positions itself as the champion for SMEs by reaching key Decision Makers with LinkedIn's targeting capabilities.
Headquarters: UK
Industry: Banking
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Lowers Cost per Lead by 35%
Using a strategy of customised targeting, combining two ad formats and utilising LinkedIn Lead Gen Forms Land Rover achieved a 35% reduction in Cost per Lead.
Headquarters: UK
Industry: Automotive
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A testing-led approach generates ROI of 25x.
Streetbees achieves 25x ROI on LinkedIn Ads with a testing-led approach that allowed them to engage senior decision-makers.
Headquarters: London, UK
Industry: Market Research
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Achieves 85% decrease in Cost per Lead
Through shifting their focus to top-funnel content Payhawk were able to nurture high-intent audiences at a Cost per Lead that was 85% below industry benchmarks.
Headquarters: London, UK
Industry: Financial Services
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Achieves 68% increase in lead volume
A brand awareness campaign quickly followed by lead generation efforts achieved a 68% increase in lead volume for MHR.
Headquarters: Nottingham, UK
Industry: Software Development
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To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one.
1. Choose your objective:
Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.
2. Select your targeting criteria
Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.
3. Choose your LinkedIn ad format
Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.
4. Select your budget and schedule
Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.
5. Measure and optimize your campaign
Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.
Mélanie Protard
Media Optimisation Manager
Sage
The withholding tax campaign has been a huge success in terms of both brand awareness and lead generation. We reached and exceeded all of our objectives and demonstrated the value of paid social as a lead generation engine.”
Headquarters: UK | No. of Employees : 10,001+ | Industry: Computer Software
Francesca Delvaux
Regional Media Planning Manager
Publicis Media
We didn’t expect LinkedIn Audience Network to deliver such strong incremental reach and improve our total performance so significantly. We were able to reach more of the same high quality audiences while upholding our client’s strict brand safety standards, so we’re very happy with the results."
Headquarters: London, UK | No. of Employees: 10,001+ | Industry: Advertising Services
Stuart Aplin
Head of Acquisition Marketing,
London Business School
Combining Text Ads, Sponsored Content activity and Message Ads within a single integrated campaign significantly increased our frequency and joined the dots between brand and direct response messaging in our audience members’ minds. The results have been incredibly positive and it’s an approach that we’ll be continuing as we look at new opportunities on LinkedIn.”
Headquarters: London, UK | No. of Employees: 2000+ | Industry: Higher Education
Martin Starkey
Marketing Officer
Alliance Manchester Business School
LinkedIn campaigns continue to generate some of the highest quality leads when compared to our other paid activity. We can target precisely and optimise campaigns in real time to drive maximum return on investment and strengthen engagement with our audiences.”
Headquarters: Manchester, UK | No. of Employees: 500+ | Industry: Education
Salvador De la Rosa
Vice President of Growth
Opportunity Network
Generating leads that meet our private network’s unique criteria is a bit like finding the needle in the haystack. Fortunately, LinkedIn’s highly targeted B2B capabilities mean the platform has become a trusted ally for this challenge."
Headquarters: London, UK | No. of Employees: 51-200 | Industry: International Trade and Development