Ad formats

Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.

Two business professionals discuss while pushing a bike

Video gets 5x more engagement on LinkedIn, Live Video gets 24x more

And neither have to be difficult. Visit our Help Center for specs to get started with regular video. When you’re ready to stream live video content, host a LinkedIn Live Event.

Young professional LinkedIn members enjoying a lively conversation in an office

Showcase what makes your brand unique

Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. See how Hubspot does it.

Orange Hubspot box with quote, Content marketing's steady adoption of storytelling is an exciting new opportunity for content creators

Spotlight employees to humanize your brand

Recognize important team moments or celebrate your employees with personalized shout-outs from your Page.

Giving kudos example with Middle-aged professional woman in glasses

Reach your audience at the right time

Select the specific date and time for your posts to go live, making it easier to share with your audience when they’re most engaged.

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Re-share posts where your organization is @mentioned

Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab.

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Reach new, relevant audiences with your content

Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant.

Conversation example with hashtags #LinkedInLive #Davos #wef #digitaltransformation and #innovation

Get your post in front of the right audience, for free

Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences.

Targeting options including Language, Region, Job function, Location, University, Company Size, Seniority, and Industry

LinkedIn Articles

Go deep on key topics that matter most to your community with LinkedIn.

Learn more

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Grow your audience

We’ve seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you’ll be on your way.

Reach more people with boosting

An easy way to reach new audiences with just a few clicks and a credit card, all without leaving the Pages experience.

Learn more about boosting

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Tap into your network to grow your community

Invite your first-degree Profile connections to follow your LinkedIn Page to grow your organization's community. Empower employees to help your company grow by allowing them to invite their connections to follow your organization’s Page.

Grow your page audience invite examples, with professionals John Smith and Lisa Browne next to Invite buttons

Tap into your product community with Product Pages

Build a community of enthusiasts and experts around your products to help raise awareness for your solutions, generate more qualified leads, and ultimately grow your business.

Learn more about Product Pages

Expand the reach of your posts through your employees

Notify employees of your most important Page posts up to one time per week to boost organic reach and engagement.

Example employee notification highlighting Notify employees of post over professional discussing in an office

Gain Page followers directly from your website

Add this button to your website to drive relevant followers on your LinkedIn Page.

Grow your reach by responding to posts as your Page

Comment, react, or share any post in your feed from the perspective of your brand, exposing your name to a wider, relevant audience. You can also follow other Pages to easily discover and join more conversations as your brand.

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Optimize your content with powerful analytics

Gain insights on your Page visitors and followers, the performance of your content, and how your Page compares to competitors.

Visitor metrics analysis example graph showing desktop and mobile visits, filtered by page views

Dive Deeper

Once you’ve mastered the basics, learn more about our most popular features and how other organizations are leveraging LinkedIn Pages.

Playbooks

Action Plan for Small Businesses

Get set up quickly and start growing your organization on LinkedIn.

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LinkedIn Pages Action Plan for Small Businesses

Enterprise Playbook

How the world’s biggest companies make the most of their LinkedIn Page.

Read now

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Action Plan for Startups

Unique tactics for high-growth startups looking to establish their presence on LinkedIn.

Read now

Two young professionals discuss business in front of a laptop

Posting Best Practices

How to start meaningful conversations and boost your LinkedIn presence.

Read now

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Follower Growth Best Practices

Our 3-step plan to get more Page followers and grow your community of advocates and buyers.

Read now

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Videos

How to get started

Just created a LinkedIn Page? Here’s how to quickly establish your presence on the platform.

Watch now

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How to use mobile admin

Post and respond on the go with the LinkedIn mobile app. Learn how, along with best practices.

Watch now

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Using Content Suggestions

Discover trending topics and articles within your target audience on LinkedIn. Here's how.

Watch now

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Build an organic presence

Learn how to create and maintain an active LinkedIn Page through best practices and tips.

Watch now

Blog posts

12 Ways to Improve your LinkedIn Page

Learn how to establish thought leadership, build brand awareness, and move your audience to take action.

Learn more

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LinkedIn Pages blog posts

Keep a steady pulse on what’s new with LinkedIn Pages

Learn more

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Get a helping hand

Build on your LinkedIn ecosystem by adding specialized Pages to highlight your talent brand or unique business lines, leveraging a community management platform or running LinkedIn ads.