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LinkedIn Pages Best Practices

Top tips and tricks to help you make the most of your LinkedIn Page.

 

 

 

 

 

 

 

 

Complete your Page

Pages with complete information get 30% more weekly views. Here’s what you’ll need to fill out.

 

 

Logo

Add your organization’s logo and a cover image to bring your Page to life. If you don’t yet have a logo, you can create one for free at Canva.comopens in a new tab.

 

 

Overview

Lead with relevant terms and phrases that describe your organization’s mission and purpose (LinkedIn members can search by keywords).

 

 

Organization info

Input your website URL and location, and select your industry and company size.

 

 

Call-to-action button

Customize your button to align with your goals and track who’s clicked in the admin view or in visitor analytics.

 

 

 

 

 

 

 

 

 

Join the conversation

Companies that post weekly see a 2x lift in engagement with their content.

Aim to include an image in your posts

Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.

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Grow your audience

We’ve seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you’ll be on your way.

Reach more people with boosting

An easy way to reach new audiences with just a few clicks and a credit card, all without leaving the Pages experience.


Learn more about boosting

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Dive Deeper

Once you’ve mastered the basics, learn more about our most popular features and how other organizations are leveraging LinkedIn Pages.

Playbooks

Action Plan for Small Businesses

Get set up quickly and start growing your organization on LinkedIn.

 

 

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 LinkedIn Pages Action Plan for Small Businesses

Enterprise Playbook

How the world’s biggest companies make the most of their LinkedIn Page.


 

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Action Plan for Startups

Unique tactics for high-growth startups looking to establish their presence on LinkedIn.


 

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Posting Best Practices

How to start meaningful conversations and boost your LinkedIn presence.

 

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Follower Growth Best Practices

Our 3-step plan to get more Page followers and grow your community of advocates and buyers.

 

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Videos

How to get started

Just created a LinkedIn Page? Here’s how to quickly establish your presence on the platform.

 

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How to use mobile admin

Post and respond on the go with the LinkedIn mobile app. Learn how, along with best practices.

 

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Using Content Suggestions

Discover trending topics and articles within your target audience on LinkedIn. Here's how.

 

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Build an organic presence

Learn how to create and maintain an active LinkedIn Page through best practices and tips.

 

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Blog posts

12 Ways to Improve your LinkedIn Page

Learn how to establish thought leadership, build brand awareness, and move your audience to take action.

 

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LinkedIn Pages blog posts

Keep a steady pulse on what’s new with LinkedIn Pages

 

 

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Get a helping hand

Build on your LinkedIn ecosystem by adding specialized Pages to highlight your talent brand or unique business lines, leveraging a community management platform or running LinkedIn ads. 

Showcase Pages

Highlight your unique brands, business units, or initiatives.

 

 

 

 

Learn more

 Showcase Pages

Career Pages

Raise awareness, drive interest in your company, and build a pipeline of candidates for your open roles.

 

 

 

Learn more

 Career Pages

Community management

Find trusted solutions to help you market your business on LinkedIn.

 

 

 

 

Find a partner

 Community management

Boost your best content

Extend your reach beyond your current followers by easily turning your post into an ad in the feed.

 

 

 

Learn more

 Amplify your best content with boosting

 

 

Have questions?

Talk to a specialist now

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