Pages with complete information get 30%more weekly views. Here’s what you’ll need to fill out.
Add your organization’s logo and a cover image to bring your Page to life. If you don’t yet have a logo, you can create one for free at Canva.com.
Lead with relevant terms and phrases that describe your organization’s mission and purpose (LinkedIn members can search by keywords).
Input your website URL and location, and select your industry and company size.
Customize your button to align with your goals and track who’s clicked in the admin view or in visitor analytics.
Join the conversation
Companies that post weekly see a 2x lift in engagement with their content.
Aim to include an image in your posts
Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.
Video gets 5x more engagement on LinkedIn, Live Video gets 24x more
And neither have to be difficult. Visit our Help Center for specs to get started with regular video. When you’re ready to stream live video content, host a LinkedIn Live Event.
Showcase what makes your brand unique
Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. See how Hubspot does it.
Spotlight employees to humanize your brand
Recognize important team moments or celebrate your employees with personalized shout-outs from your Page.
Reach your audience at the right time
Select the specific date and time for your posts to go live, making it easier to share with your audience when they’re most engaged.
Re-share posts where your organization is @mentioned
Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab.
Reach new, relevant audiences with your content
Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant.
Get your post in front of the right audience, for free
Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences.
Go deep on key topics that matter most to your community with LinkedIn.
Invite your first-degree Profile connections to follow your LinkedIn Page to grow your organization's community. Empower employees to help your company grow by allowing them to invite their connections to follow your organization’s Page.
Tap into your product community with Product Pages
Build a community of enthusiasts and experts around your products to help raise awareness for your solutions, generate more qualified leads, and ultimately grow your business.
Expand the reach of your posts through your employees
Notify employees of your most important Page posts up to one time per week to boost organic reach and engagement.
Gain Page followers directly from your website
Add this button to your website to drive relevant followers on your LinkedIn Page.
Grow your reach by responding to posts as your Page
Comment, react, or share any post in your feed from the perspective of your brand, exposing your name to a wider, relevant audience. You can also follow other Pages to easily discover and join more conversations as your brand.
Optimize your content with powerful analytics
Gain insights on your Page visitors and followers, the performance of your content, and how your Page compares to competitors.
Once you’ve mastered the basics, learn more about our most popular features and how other organizations are leveraging LinkedIn Pages.
Get a helping hand
Build on your LinkedIn ecosystem by adding specialized Pages to highlight your talent brand or unique business lines, leveraging a community management platform or running LinkedIn ads.