Illustration of a woman sitting at a table with a computer holding a phone

You might hire a copywriter to:

  • Write and edit copy and content across a variety of formats and platforms

  • Interpret creative briefs and develop original concepts to achieve specific goals 

  • Research and understand client needs, industry trends, and market insights 

  • Collaborate with the marketing team and other creative staff to execute strategic messaging across platforms
  • Proofread and refine internal communications materials



A man sits in an office chair, holding one hand up to his face as he considers the content to his left. There is a clock on the wall.
Required Skills and qualifications Preferred skills and qualifications
Outstanding written and verbal communication skills Previous social media or content marketing experience 
Professional writing experience (agency, in-house, or freelance), with a robust portfolio of work Proficiency with content management systems (CMSs), such as WordPress or Drupal 
A firm grasp of the language they’ll be writing in, including advanced grammar skills  Knowledge of basic search engine optimization (SEO) principles 
Exceptional research, detail-orientation, organization, and time management abilities Bachelor’s degree in journalism, English, communications, or related discipline 
Ability to work with minimal supervision in a fast-paced environment  Familiarity with relevant style guides, such as AP and Chicago
A computer on a desk, from the point of view of someone facing it head-on. The screen has several windows open. A cup and saucer sit on the desk to the right.
A woman seated at a desk faces her computer as she participates in a virtual job interview with a gray-haired man in a suit.
An illustration of a computer screen showing a Career Page on LinkedIn. Four circles float around the screen, containing the faces of four diverse people who have shared their content.
Three circles, each containing an illustration of a person. Circle on the left contains a woman. Circle on the right contains a man. Circle in the center contains a woman, marked with a green checkmark.
 A woman sitting at a desk, looking at her computer screen. A printout of graphs and charts hangs on the wall to the left of the screen.