Sales Development Representative Job Description

A sales development representative (SDR) — someone who connects sales reps and other closers with the right leads and business opportunities — can make all the difference in your company’s growth. With a compelling job description, you can attract and hire the right person. Your job post should get to the point quickly and briefly while also sharing details about the company culture and requirements for the SDR role. Carefully compose the lists of objectives, responsibilities, and qualifications using no more than six bullet points per section for easy readability. Candidates should gain a clear understanding of what to expect if hired and how their work will impact the business.

Sample sales development representative job description

At [Company X], we know that the key to growth is a high-performing sales team. That’s why we’re seeking a qualified sales development representative (SDR) to find and screen potential customers who could benefit from our products and services. As the first line of communication with a prospect, the ideal SDR has a strong understanding of the sales process and excels at researching leads, starting new relationships, and setting up sales closers for success. The SDR should be a quick learner who has strong communication skills and an ability to showcase our offerings in a compelling way. Every potential customer is an opportunity for boosting top-line revenue growth, customer acquisition levels, and profitability.

Objectives of this role

Represent the company’s products and services, using comprehensive knowledge as well as consumer research to explain how our solutions meet customer needs
Generate leads and build relationships by nurturing warm prospects and finding potential new sales opportunities
Manage and maintain a pipeline of interested prospects and engage sales executives in next steps
Identify best practices for refining the company’s lead-generation playbook

Responsibilities

Utilize Salesforce, cold calls, and email to generate new sales opportunities
Identify the needs of prospects, and suggest appropriate products or services
Build long-term, trusting relationships with prospects to qualify leads as sales opportunities
Proactively seek new business opportunities in the market
Set up meetings or calls between (prospective) customers and sales executives
Report to sales manager with weekly, monthly, and quarterly results

Required skills and qualifications

Two or more years of experience in sales, with a track record of exceeding lead targets
Strong communication skills via phone and email
Proven, creative problem-solving approach and strong analytical skills
Strong desire and ability to move up within a sales organization

Preferred skills and qualifications

Bachelor’s degree (or equivalent) or at least five years of relevant work experience
Experience as a sales development representative, with a track record of achieving sales quotas
Proficiency with Salesforce or other CRM software

Sales development representative job description

How to write a sales development representative job description