Einat Weiss, CMO, NICE
Build brand fame using a combination of originality, innovation and attention to detail.
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Einat Weiss, CMO, NICE
Build brand fame using a combination of originality, innovation and attention to detail.
Read now
Gil Rosen, Chief Marketing Officer, Amdocs
Learn from marketing leader Gil Rosen, CMO at AMDOCS about the importance of brand building with a data-driven customer experience.
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Alice de Courcy, CMO, Cognism
Moving through the marketing gears at a rapidly scaling tech business.
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Aarón Rodríguez, Chief Marketing Officer, JEFF
Inside the Growth Engine.
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Siew Ting Foo CMO, Greater Asia HP
Greater Asia creates M.A.G.I.C with purpose and diversity.
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Julie Knight-Ludvigson, Chief Marketing Officer, Unit4
Building a people-led brand.
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Alexandre Blumenthal, EMEA Marketing and Communications Director, Lenovo ISG
Building a brand that speaks to every tech user.
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Martin Grosse, CMO, Microsoft Germany
Building the Microsoft brand, one experience at a time.
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Kerstin Köder, Head of Marketing EMEA and Masa Schmidt, Head of Marketing Germany, SAP
Staying committed to putting customer value first.
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Katharyn White, Senior Vice-President and Chief Marketing Officer, T-Systems International
Digital transformation empowers marketing like never before.
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Jamie Bothwell, VP EMEA Marketing, DocuSign
Bringing the voice of the customer into the C-suite.
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Peter Bell, Commercial Marketing Director, Adobe
The intersection of technology and marketing.
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Sébastien Imbert, CMO, Microsoft France
Translating purpose into demand.
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Alison Orsi, VP & CMO EMEA, and Hans A.T. Dekkers, Chief Digital Officer & VP Digital Sales EMEA, IBM
Creating meaningful sales & marketing alignment in B2B tech.
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Ashling Kearns, CMO EMEA, Salesforce
The chance to seize the moment for B2B marketing.
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Björn Radde, Head of Digital Marketing, T-Systems International
The secrets of building compelling customer journeys.
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Alysha Spencer, Head of Enterprise Acquisition & Upsell Marketing, O2
Translating one of the UK's best-known consumer brands into impactful B2B buyer journeys.
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Geraldine Teboul, Global SVP Marketing, Signavio
Digital transformation - and the impact of the pandemic.
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James Kyd, EGM Brand & Marketing, Xero
Seeding brand love to build communities and impact business growth.
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Our research, guides and additional resources are here to help you and your B2B tech marketers thrive in the new tech landscape - explore them now.
10 minute read
Now in its seventh year, LinkedIn's largest survey of technology buyers and decision-makers provides technology marketers with insights to grow their business and navigate the road ahead.
04 minute read
Today's tech buyers are looking for inspiration and are passionate about the difference your technology can make - just don't expect them to tell you who they are... yet.
Get fresh tips and insights for highly effective B2B technology marketing - the perfect content to share with your tech marketing team.