Einat Weiss, CMO, NICE
Build brand fame using a combination of originality, innovation and attention to detail.
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Einat Weiss, CMO, NICE
Build brand fame using a combination of originality, innovation and attention to detail.
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Gil Rosen, Chief Marketing Officer, Amdocs
Learn from marketing leader Gil Rosen, CMO at AMDOCS about the importance of brand building with a data-driven customer experience.
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Alice de Courcy, CMO, Cognism
Moving through the marketing gears at a rapidly scaling tech business.
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Aarón Rodríguez, Chief Marketing Officer, JEFF
Inside the Growth Engine.
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Siew Ting Foo CMO, Greater Asia HP
Greater Asia creates M.A.G.I.C with purpose and diversity.
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Julie Knight-Ludvigson, Chief Marketing Officer, Unit4
Building a people-led brand.
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Alexandre Blumenthal, EMEA Marketing and Communications Director, Lenovo ISG
Building a brand that speaks to every tech user.
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Martin Grosse, CMO, Microsoft Germany
Building the Microsoft brand, one experience at a time.
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Kerstin Köder, Head of Marketing EMEA and Masa Schmidt, Head of Marketing Germany, SAP
Staying committed to putting customer value first.
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Katharyn White, Senior Vice-President and Chief Marketing Officer, T-Systems International
Digital transformation empowers marketing like never before.
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Jamie Bothwell, VP EMEA Marketing, DocuSign
Bringing the voice of the customer into the C-suite.
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Peter Bell, Commercial Marketing Director, Adobe
The intersection of technology and marketing.
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Sébastien Imbert, CMO, Microsoft France
Translating purpose into demand.
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Alison Orsi, VP & CMO EMEA, and Hans A.T. Dekkers, Chief Digital Officer & VP Digital Sales EMEA, IBM
Creating meaningful sales & marketing alignment in B2B tech.
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Ashling Kearns, CMO EMEA, Salesforce
The chance to seize the moment for B2B marketing.
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Björn Radde, Head of Digital Marketing, T-Systems International
The secrets of building compelling customer journeys.
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Alysha Spencer, Head of Enterprise Acquisition & Upsell Marketing, O2
Translating one of the UK's best-known consumer brands into impactful B2B buyer journeys.
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Geraldine Teboul, Global SVP Marketing, Signavio
Digital transformation - and the impact of the pandemic.
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James Kyd, EGM Brand & Marketing, Xero
Seeding brand love to build communities and impact business growth.
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Our research, guides and additional resources are here to help you and your B2B tech marketers thrive in the new tech landscape - explore them now.
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Now in its seventh year, LinkedIn's largest survey of technology buyers and decision-makers provides technology marketers with insights to grow their business and navigate the road ahead.
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Today's tech buyers are looking for inspiration and are passionate about the difference your technology can make - just don't expect them to tell you who they are... yet.
Get fresh tips and insights for highly effective B2B technology marketing - the perfect content to share with your tech marketing team.