You might hire a marketing manager to:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
Required Skills and qualifications | Preferred skills and qualifications |
Excellent written and verbal communication skills — and strong project management, multitasking, and decision-making skills | Master’s degree a plus |
Proven experience developing marketing plans and campaigns | Proficiency with online marketing and social media strategy |
Metrics-driven marketing mind with eye for creativity | Proven experience designing a customer journey for websites and apps |
Experience with marketing automation and CRM tools | Established press and media contacts |