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You might hire a marketing manager to:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics
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Required Skills and qualifications Preferred skills and qualifications
Excellent written and verbal communication skills — and strong project management, multitasking, and decision-making skills
Master’s degree a plus
Proven experience developing marketing plans and campaigns
Proficiency with online marketing and social media strategy
Metrics-driven marketing mind with eye for creativity
Proven experience designing a customer journey for websites and apps
Experience with marketing automation and CRM tools
Established press and media contacts
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A woman seated at a desk faces her computer as she participates in a virtual job interview with a gray-haired man in a suit.
An illustration of a computer screen showing a Career Page on LinkedIn. Four circles float around the screen, containing the faces of four diverse people who have shared their content.
Three circles, each containing an illustration of a person. Circle on the left contains a woman. Circle on the right contains a man. Circle in the center contains a woman, marked with a green checkmark.
 A woman sitting at a desk, looking at her computer screen. A printout of graphs and charts hangs on the wall to the left of the screen.