Sales Representative Job Description

It’s important for your company to attract and hire the right sales representative with the right job description. An effective post will be brief and to the point, generating a first impression of your company that reveals its culture and values along with expectations for the sales representative role. Potential candidates should gain an understanding of what to expect if hired and how their work will impact the business.

Carefully compose the lists of objectives, responsibilities, and qualifications, using no more than six bullet points per section. Be sure the job description aligns with your actual needs and doesn’t contain misspellings or faulty grammar.

Sample sales representative job description

[Company X] would be nowhere without its successful sales team. We’re seeking a qualified sales representative to help sell the products and services that our customers rely on. The sales representative will have a strong understanding of the sales process and excel at generating leads, building relationships, and closing deals. The ideal candidate will be a quick learner who has strong negotiating skills and an ability to showcase our offerings in a compelling way. Often tasked with giving presentations and attending networking events and trade shows, the sales representative must be both personable and professional.

Objectives of this role

Represent the company’s products and services, using consumer research as well as deep and comprehensive knowledge of how our solutions meet the needs of customers
Achieve weekly, monthly, and annual sales quotas by successfully implementing sales and marketing strategies and tactics
Generate leads and build relationships by organizing daily work schedule to call on existing and potential customers
Develop and implement territory action plan using comprehensive data analysis, and adjust sales techniques according to interactions and results in the field

Responsibilities

Maintain working relationships with existing clients to ensure that they receive exceptional service and to identify potential new sales opportunities
Identify prospects, set appointments, make effective qualifying sales calls, and manage sales cycle to close new business in all service categories
Possess in-depth product knowledge and be able to conduct demos and handle objections
Prepare concise and accurate reports, proposals, booking packages, and other required documentation for executive-level presentations
Achieve sales goals by assessing current client needs and following a defined selling process with potential buyers, often including product demos and presentations
Coordinate with other sales representatives to ensure that quotas are being met and company standards are being upheld

Required skills and qualifications

Three or more years of sales experience within a similar industry
Excellent communication, interpersonal, problem-solving, presentation, and organizational skills
Proficiency with sales management software and CRM
Strong ability to balance persuasion with professionalism

Preferred skills and qualifications

Bachelor’s degree or equivalent
Proven success rate at levels above sales quota
Ability to travel at least 25% of the time to customer events

How to write a sales representative job description