Find a high volume of quality job applicants with targeted ads. Links to your job postings.
Advertising isn’t just for marketers — recruiters can use different types of ads to target the right people on LinkedIn with information about their company and their open roles.
After a quick setup, ads can run for a limited time or be on-going to build a pipeline of quality candidates who are familiar with your company.
With Dynamic Ads and Sponsored Updates, you’ll see:
• Increased application rates
• Increased InMail response rates
• Increased brand awareness
• Decreased time-to-hire rates
"I don’t see Recruitment and Marketing connecting in quite this way in other businesses.”
Marketing Lead at AND Digital
Dynamic, targeted ads that show up on different places across LinkedIn. Depending on your hiring objective, there are three types, which are set up and managed by the LinkedIn team. The Spotlight and Follower Ads don't appear on mobile devices.
Customized, promoted ads — which can feature text, an image, or a video — that show up in the LinkedIn feed. The ad can link to any website. Sponsored Updates appears on both desktop and mobile devices.
You can target your Dynamic Ads or Sponsored Updates based on things like job title, seniority, skills, school, and years of experience, or with:
Create an “automated referrals” program by targeting the connections of company employees.
Re-engage candidates who’ve visited your company’s career site.
Target candidates in your ATS or CRM. InMail response rates to matched audiences see a 30% increase.
Use your top-performing employees’ profile to create a target audience. This works well for finding similar candidates.
of candidates are more likely to apply to a job at a company they know
Source: LinkedIn data, 2019
“The preferred approach is definitely to tell the story through the eyes of our colleagues, and we’re starting to use lots of snappy video content, in order to do that. We’re also really committed to testing the formats and types of content that are most effective, so that we can continuously improve the engagement with our candidate pools.”
Employer Brand Manager at Lloyds Banking Group
There are many tech companies in your zip code vying for developers or you’re not getting quality applicants
Sponsored Updates to show how you stand out or Follower Ads to increase the number of candidates familiar with you
People have wrong assumptions of your company or your industry is changing and you need new roles
Sponsored Updates to show why certain candidates would be a good fit or Follower Ads to increase candidates’ familiarity with you
Your marketing team is growing quickly in another region, you’re opening a new office, or you hire seasonally
Pipeline Builder with Spotlight/Job Ads or Sponsored Updates leading to job posts
Your sales teams has high turnover or you’re part of a staffing firm with multiple clients
Pipeline Builder with Dynamic Ads or Sponsored Updates that’s always on
Your small recruiting team can’t reach out to everyone or you need to use agencies to help manage volume
Pipeline Builder with Sponsored Updates to build engagement and Follower Ads to increase candidates’ familiarity with you
You’re acquiring a company or going through a major rebrand
Sponsored Updates to educate people in your industry about your announcement and Spotlight Ads to spread the news even further
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