Impact’s annual Partnership Experience (iPX) event is a cornerstone of its brand, bringing together industry professionals to showcase innovation and drive thought leadership. With only 1K attendees able to join in-person, the team set additional goals:
- Extend event access to a global audience
- Boost engagement with event content beyond the physical venue
- Generate new audiences for retargeting and long-term demand generation
Impact livestreamed the keynote sessions for their iPX event on LinkedIn using LinkedIn Live. They used Event Ads and additional paid media promotion to maximize visibility
