LinkedIn is currently beta testing BrandLink. Connect with your LinkedIn Sales Team to get started.
BrandLink
Connect brands with trusted publishers & creators by promoting pre-roll video ads along video content in the feed.
What is BrandLink?
Brands can now connect with trusted publishers and creators to promote in-stream, pre-roll video ads alongside contextually-aligned, high-quality videos directly in targeted members' LinkedIn newsfeeds.
What you can do with BrandLink
Attach
Partner with trusted publishers and creators to create a powerful halo effect that elevates your brand's credibility and favorability.
Reach
Boost member engagement and ad favorability by placing your ads alongside contextually-relevant, high-quality content from publishers and creators.
Unlock
Use LinkedIn's first-party data to precisely target audiences that matter the most.
Advertise
Partner with trusted publishers and creators to create a powerful halo effect that elevates your brand's credibility and favorability.
How to get started with BrandLink
1. Partner Up
Buy 1:1 creator or publisher content packages through your LinkedIn sales representative. Decide whether to work directly with one creator/publisher or dominate a topic category across many partners. Access publisher/creator-provided lists of specialized topics for your selection.
Contact your LinkedIn Account Team to discuss content package options.
2. Create Your Campaign
Upload a 3-30 second video ad to Campaign Manager through the Video Ads format and secure publisher or creator approvals to amplify your message alongside their video content. Use LinkedIn’s first-party data to target your ideal audience. The pre-roll ad will appear ahead of the publisher’s or creator's video content only in the LinkedIn feeds of your targeted members just as any other video ad.
3. Measure the success of your BrandLink in-stream video ads
Track performance and measure the impact of your content through LinkedIn’s suite of measurement tools, like our first- and third-party brand lift studies. Access detailed pre-roll metrics like impressions, video view rates, and view completion rates. Understand your audience and what they respond to with professional demographics.
Customers are seeing success using BrandLink:
Higher average completion rates for BrandLink campaigns when compared to standard in-feed video ads.
Lift in Cartier’s ad recall with C-suite audiences when pre-roll ads were placed alongside premium publisher content.
Lift in average view rates for BrandLink campaigns when compared to standard in-feed video ads.
Up to 18% more likely for a member to become a lead after being exposed to a company’s BrandLink campaign prior to seeing a Lead Gen Form.
Source: Campaign Manager Tool
Elevate your brand through premium creator and publisher partnerships with BrandLink.
Connect with your LinkedIn Sales Team to get started with BrandLink.