In this webinar, you’ll learn about:
B2B marketing measurement has unique challenges; with long sales cycles, disparate data sets, complex buying groups, and offline purchases—it’s no wonder that 56% of marketing leaders believe B2B marketing is more challenging than B2C.
Join us for a replay of this LinkedIn Live where you’ll hear from marketing leaders on the future of B2B measurement and from three customers on how they are taking their measurement to new frontiers.
Featuring customer success stories:
- Andrew Brown, Director, Digital Marketing, Dynatrace
- Julian Bocanegra, LATAM Senior Manager, Digital Revenue Marketing and Demand Generation, Genesys
- Canberk Beker, Group Global Head of Paid, Cognism