We all know proving marketing ROI can be challenging. B2B advertisers today struggle with difficulty proving ROI in short timeframes, fragmented data and disconnected insights. Misaligned metrics leads to missed opportunities. Better alignment on metrics leads to higher ROI.
In this livestream, we'll hear from brand and demand generation leaders from Nielsen and AuditBoard to learn how they're implementing data-driven strategies to understand and maximize marketing impact.
Watch the livestream now!
Speakers
Alex Rynne
LinkedIn Ads Content Lead,
LinkedIn
Richard Conn
Vice President, Demand Generation,
AuditBoard
AuditBoard
Alison Gensheimer
Head of Nielsen Global Marketing,
Nielsen
Nielsen
Kothandaram Venkatakrishnan
Chief Client Officer,
Annalect APAC
Annalect APAC