Join us for an insightful webinar where Tania Gupta and Krishna Panchal from LinkedIn will guide you through the process of activating the Conversions API (CAPI) in just five simple steps. This webinar is designed to help you enhance your digital marketing efforts by effectively tracking conversions, optimizing campaigns, and proving the impact of your LinkedIn Ads campaigns.

What you'll learn:

• Understanding the B2B Buyer’s Journey: Discover the complexities and extensive nature of the B2B buyer’s journey and how it spans both offline and online worlds
• Conversion Tracking Across the Funnel: Learn how to track conversion signals throughout the entire marketing funnel, from top of funnel (TOFU) to bottom of funnel (BOFU), to build a fuller picture of your marketing impact.
• Introduction to CAPI: Get to know what CAPI is and how it can help you send conversion data directly to LinkedIn, improving optimization, conversion lift, and overall campaign performance.
• Step-by-Step Guide: Follow our detailed steps to create, associate, stream, match, and attribute conversions, ensuring you capture the full picture of your marketing efforts.
• Overcoming Common Challenges: Address common issues such as unverified API status, low match rates, and misaligned attribution models with practical solutions.

Why Attend:

1. Gain a comprehensive understanding of how to leverage CAPI for better conversion tracking and campaign optimization.
2. Learn practical tips and solutions to common measurement challenges faced in digital marketing.
3. Enhance your ability to prove the impact of your marketing activities with accurate conversion data.

Don't miss this opportunity to take your digital marketing to the next level. Register now and join us for an engaging and informative session!