Join Tania Gupta and Krishna Panchal from LinkedIn as they walk you through activating the Conversions API (CAPI) in five simple steps.
What is CAPI? CAPI creates a reliable, secure connection between your first-party marketing data and LinkedIn. This data can include online actions, such as clicks and sign-ups, as well as offline activities, like phone sales and event leads.
What you'll learn:
- B2B Buyer's Journey: Navigate the complex path of offline and online touchpoints
- Full-Funnel Tracking: Track conversion signals from TOFU to BOFU for complete marketing impact
- CAPI Fundamentals: Learn how CAPI can send conversion data directly to LinkedIn for better optimization and performance
- 5-Step Implementation: Create, associate, stream, match, and attribute conversions for complete campaign visibility
- Common Pitfalls & solutions: Resolve unverified API status, low match rates, and attribution issues
Register now to elevate your campaign measurement!
Speakers
Tania Gupta
Measurement Analytics Partner Manager,
LinkedIn
Krishna Panchal
Product Marketing Manager,
LinkedIn