Matched Audiences
Reach people you already know with website, contact, and account targeting
What you can do with Matched Audiences
Company Targeting
Run your account-based marketing campaigns reaching key companies and decision makers
Contact Targeting
Market to prospects and known contacts by securely uploading your list of contact IDs or connecting to your contact management platform
Retargeting
Segment your audience and deliver unique content based on actions they have taken with your brand
Manage your matched audiences in one place
• Create, edit, or delete audiences
• Share your audiences across your ads accounts
• View the current status of your audience
• View an audience's interests, locations, jobs, and companies
• See active campaigns an audience is assigned to
• Add member attributes and save for re-use
Grow your business with lookalike audiences
LinkedIn’s lookalike audiences leverage our rich member and company data to help you market to new professional audiences similar to your existing or ideal customers, website visitors and target accounts.
“LinkedIn Sponsored Content regularly delivers more high-quality net-new leads than any other social platform we use.”
