Compose compelling content that will resonate with your target audience
Uncover new audiences by knowing who is engaging with your content
Benchmark your audience and engagement against industry peers
• Refine your content strategy with the topics that drive the highest levels of engagement.
• Tailor your organic and Sponsored Content posts by understanding the broader interest of your target audience.
• Identify new audiences based on their interest in the topics that align with your product or industry.
• Understand the professional profile of members engaging with your organic and paid posts.
• Inform new content marketing opportunities by surfacing popular topics used by industry peers.
• Know how your content is performing against others in your industry.
"Using Sprinklr’s Audience Studies, we can get insights on the topics that interest the key decision makers in enterprises"
Gery Slov, LinkedIn Campaign Manager at WalkMe
“Hootsuite’s Audience Discovery is giving us deeper insights into our customers preferences, which will help us reach the right audiences with a message that resonates.”
Chris Thomas, Global Social Intelligence
& Optimisation Lead at Sage
“We’re excited to blend LinkedIn data with Amobee’s Brand Intelligence solution to give a new perspective into professional content and engagement trends. This unique collaboration allows Amobee to paint a more holistic picture for clients and provide them with expanded layers of insight that guide their marketing strategies.”
Johnny Horgan, Senior Vice President of Social Sales and Partnerships at Amobee