Audience Insights

Create audiences to gain insights

Audience Insights is available through Campaign Manager for any matched or saved audience, even ones that aren’t used in a live campaign or still building from scratch. Follow these steps to create a matched or saved audience.

Explore your insights

Once your audience is created, access your insights by clicking on plan, then audiences, choose matched or saved. For matched, select the desired audience and click on insights. For saved, click on the audience name.

Explore five audience categories, like content or company, to learn the professional demographic data on who your audiences are and discover new audiences that you didn’t know existed.

 

Apply audience insights to your audience strategy and easily implement

Using what you learned, like high-indexing skills, refine your audience using the edit option to reach a group that matters most for your business. From there, easily activate your audience into a new campaign within the same view by selecting the create campaign option.

Create tailored ads based on general or product interest to the people you want to engage and target the specific audience segment for each ad.

Once launched, your campaign Demographics will help you measure impact, so you can keep learning and optimizing your ROI.