Challenge
Adobe wanted to further establish itself as a leader in digital marketing and raise awareness for its digital marketing solutions.
How Adobe leveraged
LinkedIn Sponsored Content
to raise brand awareness 2.5x
Challenge
Adobe wanted to further establish itself as a leader in digital marketing and raise awareness for its digital marketing solutions.
Solution
Adobe used Sponsored Content to share valuable thought leadership updates on digital strategy with their target audience.
Results
After exposure to Adobe’s Sponsored Content, marketing decision-makers were 2.5x more likely to agree that Adobe’s Sponsored Content “captured their attention”.
“With Sponsored Content, we were able to reach a key target audience—marketing decision-makers. Sponsored Content enabled us to reach the right audience on the right channel, ultimately helping to move the needle on a primary objective—to inform and educate marketers that Adobe is an industry leader in providing digital marketing solutions.”
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