Challenge
Adobe wanted to further establish itself as a leader in digital marketing and raise awareness for its digital marketing solutions.
Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
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Self-service ad formats to create campaigns in minutes.
Advertising Features
Discover how much it costs to advertise on LinkedIn.
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How Adobe leveraged
LinkedIn Sponsored Content
to raise brand awareness 2.5x
Challenge
Adobe wanted to further establish itself as a leader in digital marketing and raise awareness for its digital marketing solutions.
Solution
Adobe used Sponsored Content to share valuable thought leadership updates on digital strategy with their target audience.
Results
After exposure to Adobe’s Sponsored Content, marketing decision-makers were 2.5x more likely to agree that Adobe’s Sponsored Content “captured their attention”.
“With Sponsored Content, we were able to reach a key target audience—marketing decision-makers. Sponsored Content enabled us to reach the right audience on the right channel, ultimately helping to move the needle on a primary objective—to inform and educate marketers that Adobe is an industry leader in providing digital marketing solutions.”
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