One primary KPI was ROAS, but this customer struggled to measure this on LinkedIn. While they understood the crucial role that awareness played in driving business outcomes, they were unable to attribute these efforts in Campaign Manager.
By attributing their CRM data to their ad activities on LinkedIn, they were able to capture marketing influence on sales metrics, such as revenue, leads, pipeline, and more. While the Revenue Attribution Report is not their single source of truth, the report is shared with leadership to provide supplement data points to get a better picture of their paid marketing’s impact on revenue.