The GoLinks marketing team wanted to understand how much pipeline and revenue were driven from their paid efforts on LinkedIn without having to purchase another 3rd party attribution tool. They used Hubspot to track leads but faced limitations, including lack of opportunity data attributed to campaigns and a last touch attribution model.
GoLinks leveraged the free CRM connection to Business Manager to access Revenue Attribution Report. With visibility into top line and funnel metrics, GoLinks can now verify if their paid marketing efforts are effective and see how conversions are progressing down the funnel from a lead to a closed won opportunity.