Challenge:

• Two years ago, Adobe faced a scenario that should be familiar to many matrixed organizations with multiple marketing and sales teams: siloed strategies resulting in inefficiencies.

Solution:

• A focused and cohesive account-based marketing framework on LinkedIn enabled the Adobe Experience Cloud team to harness the power of LinkedIn’s robust member data and advertising tools. They were able to target top decision-makers and influencers to reach the entire buying committee with precision.

Results:

With a strong marketing strategy in place, coupled with a sales team that leverages Sales Navigator, Adobe now has a platform to facilitate true alignment and orchestration. Marketing and sales are in lockstep throughout the pursuit of key accounts on LinkedIn.

About

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.