Challenge
HubSpot aimed to engage SMB marketing professionals by targeting them with industry-leading ebooks, webinars, and how-to guides, with the ultimate goal of generating traffic and high-quality leads.
Ad Formats
Advertising Features
Challenge
HubSpot aimed to engage SMB marketing professionals by targeting them with industry-leading ebooks, webinars, and how-to guides, with the ultimate goal of generating traffic and high-quality leads.
Solution
Sponsored Content allowed their relevant content to appear alongside organic content in members’ LinkedIn feeds -- delivering highly visible messages to specific audiences across desktop, mobile, and tablet devices.
Results
Hubspot saw 400% more leads within their target audience than lead generation efforts on other platforms. LinkedIn Sponsored Content has been one of the most successful lead generation campaigns.
INDUSTRY: Internet |
NO. OF EMPLOYEES: 1001-5000 |
HQ LOCATION: Cambridge, MA |
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Download Customer Story |
"LinkedIn’s Sponsored Content is the perfect marriage between its professional audience and our content-based approach to advertising. The tool helps surface relevant content for quality prospects in our target business-to-business market, effectively merging our inbound strategy with cost-effective lead generation."
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