Challenge

HubSpot aimed to engage SMB marketing professionals by targeting them with industry-leading ebooks, webinars, and how-to guides, with the ultimate goal of generating traffic and high-quality leads.

Solution

Sponsored Content allowed their relevant content to appear alongside organic content in members’ LinkedIn feeds -- delivering highly visible messages to specific audiences across desktop, mobile, and tablet devices.

Results

Hubspot saw 400% more leads within their target audience than lead generation efforts on other platforms. LinkedIn Sponsored Content has been one of the most successful lead generation campaigns.