Challenge
HubSpot aimed to engage SMB marketing professionals by targeting them with industry-leading ebooks, webinars, and how-to guides, with the ultimate goal of generating traffic and high-quality leads.
Build your brand and measure impressions.
Get your customers to take action to learn more about your business.
Optimize for lead generation or other actions taken on your website.
Ad Formats
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Advertising Features
Discover how much it costs to advertise on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Reach the people who matter most to your business.
Measure the true impact of your LinkedIn ads.
Track conversions and optimize your campaigns automatically.
Measure the ROI of your LinkedIn ads.
Qualified leads come from a quality audience on LinkedIn.
Challenge
HubSpot aimed to engage SMB marketing professionals by targeting them with industry-leading ebooks, webinars, and how-to guides, with the ultimate goal of generating traffic and high-quality leads.
Solution
Sponsored Content allowed their relevant content to appear alongside organic content in members’ LinkedIn feeds -- delivering highly visible messages to specific audiences across desktop, mobile, and tablet devices.
Results
Hubspot saw 400% more leads within their target audience than lead generation efforts on other platforms. LinkedIn Sponsored Content has been one of the most successful lead generation campaigns.
INDUSTRY: Internet |
NO. OF EMPLOYEES: 1001-5000 |
HQ LOCATION: Cambridge, MA |
View Company Page |
Download Customer Story |
"LinkedIn’s Sponsored Content is the perfect marriage between its professional audience and our content-based approach to advertising. The tool helps surface relevant content for quality prospects in our target business-to-business market, effectively merging our inbound strategy with cost-effective lead generation."
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