Kipp Bodnar
CMO
Hubspot
Hubspot
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Challenge
HubSpot aimed to engage SMB marketing professionals by targeting them with industry-leading ebooks, webinars, and how-to guides, with the ultimate goal of generating traffic and high-quality leads.
Solution
Sponsored Content allowed their relevant content to appear alongside organic content in members’ LinkedIn feeds -- delivering highly visible messages to specific audiences across desktop, mobile, and tablet devices.
Results
Hubspot saw 400% more leads within their target audience than lead generation efforts on other platforms. LinkedIn Sponsored Content has been one of the most successful lead generation campaigns.
"LinkedIn’s Sponsored Content is the perfect marriage between its professional audience and our content-based approach to advertising. The tool helps surface relevant content for quality prospects in our target business-to-business market, effectively merging our inbound strategy with cost-effective lead generation."
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