Rivery employs a full-funnel marketing approach on LinkedIn. While recognizing their target audience's presence on the platform, they faced difficulty attributing revenue and return on investment (ROI) to their LinkedIn marketing efforts. Seeking a more robust measurement solution, they aimed to move beyond manual techniques such as UTM tracking and self-reported attribution, which lacked consistent reliability and comprehensive impact assessment.

LinkedSelling collaborated with the client to integrate their CRM with Business Manager and utilize the Revenue Attribution Report. This report enabled the agency to justify their LinkedIn ad spend to Rivery and demonstrate the achieved ROI. Although both parties acknowledged the merits of a comprehensive approach, the report bolstered their strategy's credibility by linking impressions to successful deals.

  1. Nathan Corliss
  2. Nathan Corliss