Siemens Case Study

Siemens is known to be a leader in AI applications in the industrial space.
As trusted partners to LinkedIn, Siemens participated and launched an A/B test to compare Accelerate, AI-powered campaigns, to LinkedIn’s Classic campaigns for both Website Visits and Lead Generation.

Siemens tested Accelerate with both their Website Visits and Lead Generation objectives.
Both Accelerate A/B tests performed well for Siemens. They improved results compared to benchmarks and increased team productivity by saving time in campaign creation.

Siemens drives stronger campaign results with Accelerate:

More than double the Website Visits, higher lead gen form completion, and an increase in productivity

Impact of testing & learning with Accelerate

Siemens partners with LinkedIn leveraging Accelerate, LinkedIn’s new, AI-powered campaigns

Siemens and LinkedIn partner to improve campaign performance and campaign creation productivity justifying investments in full-funnel marketing strategies.

What marketing challenge was Siemens solving for?

How did LinkedIn’s Accelerate product help?

RESULTS

Website Visits:

• Accelerate drove significant lift in Website Visits with 2.4X as many compared to Classic LinkedIn campaigns

• Additionally, Siemens saw a 58% lower Cost Per Click and 79% lower CPM than their Classic campaigns—a huge savings in their media spend

2.4X

Website Visits

Lead Generation:

• Accelerate had higher Lead Gen Form completion rates vs. Classic campaigns (5.66% v. 2.56%)

• While CPL were on par with Classic, Accelerate drove better completion rates and productivity through time saved on building campaigns manually in Classic

121%

Increase in Lead Form Completion Rates vs. Classic campaigns