Ad formats

In previous activations to promote events on LinkedIn, SnapLogic did not have much success with conventional Single Image Ads.
They had experienced very few registrations with Cost per Registration ending up considerably higher than their benchmark Cost per Lead at 56.6% higher than CPL across all other LinkedIn campaigns in 2023.

How did LinkedIn’s Events solution help?

Leveraging Event Ads solutions resulted in a very successful number of leads and significantly lower Cost per Registration for SnapLogic.
The Event Ads strategy put forth by VertoDigital and LinkedIn resulted in a much higher CTR in comparison to their Single Image Ad campaigns for the same event.
In addition, by utilizing event registration lead routing via a LinkedIn marketing partner solution, SnapLogic was able to collect registration data and send it in real time to Marketo, eliminating any manual download or upload of leads.

LinkedIn Event Ads drove a 76.8% lower Cost per Registration than Single Image Ad campaigns for a similar event

Additional Impact: Lower CPC, CPL and higher CTR!

CPC lowered by 44.4% in comparison to the Single Image
Ad campaigns for the same virtual event
SnapLogic’s CPL reduced by 45.25% in comparison to the
CPL for all LinkedIn campaigns they ran in Q12024
A CTR increase of 28.2% was seen in comparison to Single
Image Ad campaigns for the same event

Partnering with VertoDigital on LinkedIn Event Ads has been a game-changer for us. Their expertise helped us achieve a Cost per Lead 45.25% lower than our Q1 2024 CPL and significantly reduced our overall campaign costs. This collaboration highlights the immense value of innovative advertising strategies in driving efficient and impactful results."