• In previous activations to promote events on LinkedIn, SnapLogic did not have much success with conventional Single Image Ads.

  • They had experienced very few registrations with Cost per Registration ending up considerably higher than their benchmark Cost per Lead at 56.6% higher than CPL across all other LinkedIn campaigns in 2023.
  • Leveraging Live Event Ads solutions resulted in a very successful number of leads and significantly lower Cost per Registration for SnapLogic.

  • The Live Event Ads strategy put forth by VertoDigital and LinkedIn resulted in a much higher CTR in comparison to their Single Image Ad campaigns for the same event.

  •  In addition, by utilizing event registration lead routing via a LinkedIn marketing partner solution, SnapLogic was able to collect registration data and send it in real time to Marketo, eliminating any manual download or upload of leads.

Additional Impact: Lower CPC, CPL and higher CTR!

  • CPC lowered by 44.4% in comparison to the Single Image
    Ad campaigns for the same virtual event

  • SnapLogic’s CPL reduced by 45.25% in comparison to the
    CPL for all LinkedIn campaigns they ran in Q12024

  • A CTR increase of 28.2% was seen in comparison to Single
    Image Ad campaigns for the same event
Mark Bulger