The demand generation team at Tractable needs to showcase ROI to leadership but struggled to measure ROI on LinkedIn. They used a marketing automation platform for attribution, but had to pull data manually and preferred to get these metrics natively from LinkedIn (more trusted than 3rd party platform).
Tractable uses the Revenue Attribution Report to gain visibility into key success metrics. They can now track business metrics, such as pipeline and revenue success, on a monthly basis and showcase to leadership how the demand generation team is effectively and efficiently driving ROI with their paid marketing efforts on LinkedIn.