The demand generation team at Tractable needs to showcase ROI to leadership but struggled to measure ROI on LinkedIn. They used a marketing automation platform for attribution, but had to pull data manually and preferred to get these metrics natively from LinkedIn (more trusted than 3rd party platform).​

Tractable uses the Revenue Attribution Report to gain visibility into key success metrics. They can now track business metrics, such as pipeline and revenue success, on a monthly basis and showcase to leadership how the demand generation team is effectively and efficiently driving ROI with their paid marketing efforts on LinkedIn.