You might have heard that LinkedIn just went all-in on B2B video. That’s right, marketers and brands can now captivate a professional audience with native video at every stage of the buyer’s journey.

This short but sweet guide will help you:

• Make the case for video in your B2B marketing strategy
• Enable you with our finest LinkedIn video ad tips
• Plan video and measure success based on objective
• Test and optimize your videos
• Uncover ‘do it yourself’ (DIY) tools for creating video that won’t break the bank