Event: LinkedIn's B2Believe India

Keynotes

Elevating B2B: Where Great Products Meet Great Promises

Nikita Shetty, Vice President, Integrated Marketing, LinkedIn

About: B2B brands are poised to change our economic future. Explore the burgeoning marketing opportunity for B2B companies and learn why promises, not products, will drive the growth of the B2B sector in the coming years

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The State of B2B in India

Amit Adarkar, Chief Executive Officer, India, Ipsos; Ashutosh Gupta, India Country Manager, LinkedIn

About: We’re teaming up with Ipsos to offer a deep dive into the state of the B2B sector in India - explore challenges B2B leaders are facing, key opportunities for growth and innovation and the outlook for the future.

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LinkedIn Ads Product Vision Roadmap

Taina Palombo-Price, Sr. Director, Product Marketing, LinkedIn

About: An inside look at our product vision for the future and how we are charting a new path for B2B marketers with our latest tools and solutions.

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AI & the Future of B2B:

Abhishek Shrivastava, Vice President, Product, LinkedIn

About: Introducing our brand new AI tool and taking a deep dive into our latest product innovations and offerings.

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The Art & Science of Brand

Srinath Ramachandra, APAC Insights Manager, LinkedIn

About: Brand building increases share of mind for your brand and the likelihood of being shortlisted vs. your competitor set. Explore the drivers marketers should be focusing on to most effectively build brand on LinkedIn.

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Deep Dives

Equity in B2B: Why Diversity Matters

Aditi Sharma, Regional Vice President, Growth Business, Salesforce; Jia Hyun, Vice President, Head of Strategic Accounts, LinkedIn

About: Embracing diversity has been a cornerstone of B2C marketing strategies for years. But where do B2B brands stand? Connect with our sector’s trailblazers, who are finding thoughtful and authentic ways to champion equity in their work.

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Pushing Creative Boundaries in B2B & The Power of Storytelling

Rahul Dutta, Country Manager - Marketing, Microsoft India; Sanchayeeta Verma, Chief Executive Officer, India, Carat; Steve Kearns, Global Head of Content & Channels, LinkedIn

About: For years a ‘crisis of creativity’ has held B2B advertising back. But the tide is finally turning. Find out how B2B brands are investing in creative like never before.

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Charting Success: Navigating the Evolving B2B Measurement Landscape

Shakun Bansal, Global VP, Marketing & Business Head Highako Academy, HighRadius , Ashwin SL, Senior Vice President of Marketing, Mo Engage; Robin Izsak-Tseng, Vice President, Revenue Marketing, G2; Sachin Sharma, Director, Enterprise Sales, LinkedIn

About: Delve into the trends and challenges shaping the current measurement landscape in B2B and discover which metrics will matter in the future.

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Studio Sessions at B2Believe India

A Deep Dive into AI with SymphonyAI Summit

Featuring: Rajasekharan Unnikrishnan, Senior Director Marketing, SymphonyAI Summit, Host: Taina Palombo-Price, Senior Director, Product Marketing, LinkedIn

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The B2B Marketing Outlook with Ethinos Digital

Featuring: Siddharth Hedge, Managing Director & Founder, Ethinos Digital , Host: Santosh Krishnamoorthy, Senior Manager & Head of Agency Development, LinkedIn Marketing Solutions, India & China

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Marketing Channels and Tools with AWS India

Featuring: Neha Sobti, Head of Digital Native Business Marketing India, AWS, Host: Sarah McGann, Head of Strategic Accounts SEA/IN, LinkedIn

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Diversity, Equity & Inclusion with Omnicom Media Group India

Featuring: Anand Chakravarthy, CGO, Omnicom Media Group India, Host: Fiona Gallagher Director, International Markets & Global Relationship Capital Marketing, LinkedIn

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Leadership Trends and Factors.AI

Featuring: Srikrishna Swaminathan, Co-Founder and CEO Factors.AI, Host: Lara Brownlow: Head of Channel Sales, APAC, LinkedIn

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A Fireside Conversation with the CMO of WeWork India

Featuring: Debosmita Majumder, CMO, WeWork India, Host: Matt Tindale, Country Manager, LinkedIn Australia and Head of ESG Sales, APAC

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